Tips for Creating a Successful Brand for Your Business

If you want to have a successful brand, a sound research is needed. Brand promise and precise messaging that go along with the corporate team and the customer community are the results of a good research.

There are four main rules you have to follow to conduct a successful brand building and brand marketing:

1. The brand needs to be believable to get credibility.
2. The brand has to be unique to be effective.
3. The brand has to be compelling to achieve an impact and be memorable.
4. The brand must give sense of ownership to clients and partners to generate revenue.

Each advertising agency has its own method to establish strong and successful brand marketing. One of the agencies, Procter and Gamble, is famous with its “Developing a Positioning Statement” strategy. Your product name is the name which provides the main benefit for you; which will be positioned against your competitors' names which give the benefit to them.

To get a good Positioning Statement, you need to get all the ideas out from the members of your team by conducting a workshop. The point of this workshop is not to get a consensus, but to brainstorm the ideas in the heads of the team members. Try to get as many ideas as possible and make sure that all the members of your team have participated and contributed their ideas. Take the outputs from this workshop and make a Positioning Statement from them. Don’t forget to make a documentation on how the statement was determined. Have an independent market research to support the statement.

Consider the analysis differences between the perceptions in your team and the reality in the customer world. This is important since it will put you in a position against your competitors effectively.

Below are the important questions that need to be answered to determine the positioning objectives:

1. What is the uniqueness my brand can offer compared to other brands?
2. Which quality of my brand that my clients consider as the most important factor?
3. Which quality of my brand that is most difficult for my competitors to imitate?
4. Which quality of my brand that is easiest to be understood by my prospects?

You also need to communicate your product, services, and company’s value to the market. Standardize your messaging and demonstrate your value against your competition. A minimum five years support for the organization and objectives will help too.

Stick to the four rules of the brand building and you will be on your way to successful brand and marketing campaign.