There are three categories to determine what Better Business Bureau can do for you.
Consumer
As a consumer, you can gain three benefits by joining the organization. You can do business checking, filing complaints, and using the library resources. You can check out the various businesses which are registered to determine which companies operate in compliance with the tenets of Better Business Bureau. You can also file a complaint against a company through Better Business Bureau. The organization will address your complaint fast to online, offline, accredited, and non-accredited business. They even accept complaints against charities and NGOs.
Business
For businesses, Better Business Bureau can provide them the accreditation they need. They can also ensure whether the advertisings conducted by the businesses are already ethical.
Here are the sectors of advertising which have review services:
National Advertising Division
Children’s Advertising Review Unit
Children's Food and Beverage Advertising Initiative
Electronic Retailing Self-Regulation Program
National Advertising Review Council
National Advertising Review Board
Code Of Advertising
Charity or donor
Better Business Bureau provides similar services to this category as to common business. The difference is that Better Business Bureau provides recognition that a charity is operating with the compliance of Better Business Bureau.